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Advertising management /

Batra, Rajeev.

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th edition. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xiii, 754 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 0133057151 9780133057157

Subjects--Topical Terms:
Advertising--Management

Dewey Class. No.: 659.1

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