Advertising, Promotion, and other aspects of Integrated Marketing Communications/ (Record no. 431)

MARC details
000 -LEADER
fixed length control field 00711nam a22002177a 4500
001 - CONTROL NUMBER
control field 431
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250701062312.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250701b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781337282659
040 ## - CATALOGING SOURCE
Original cataloging agency Mountains of the Moon University:
Transcribing agency Library and Information Services;
Language of cataloging English.
Modifying agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig
Relator term author.
245 ## - TITLE STATEMENT
Title Advertising, Promotion, and other aspects of Integrated Marketing Communications/
Statement of responsibility, etc. J. Craig Andrews
250 ## - EDITION STATEMENT
Edition statement Tenth Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage:
Place of publication, distribution, etc. Australia;
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 635 Pages:
Other physical details illustrations;
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shimp, Terence A
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Text Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Dewey Decimal Classification     Main Library Main Library Reserved Books Section 10/03/2022 000697   658.82 AND MMU25070002 01/07/2025 001 01/07/2025 Text Book Available in Hard Copy