Kotler, Philip, <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, 
 - Eighth edition. 
 - 686 pages :  illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>97801292363516 1292363517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry<br/>Tourism<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.4791