Scott, David Meerman, <br/><br/>
The new rules of marketing & PR :  How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / 
David Meerman Scott. 
 - Seventh Edition. 
 - xvii, 430 pages:  illustrations;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781119651543 
<br/><br/><label>LCCN: </label>2019053589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet in public relations.
<br/><br/><label>Dewey Class. No.: </label>658.872