Batra,Rajeev <br/><br/>
Advertising Management/  
Rajeev, Batra 
 - Fifth Edition. 
 - India:  Pearson;  c2006. 
 - 768 pages:  illustrations;  25cm. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>659.1