TY  - BOOK
AU  - Batra,Rajeev
AU  - John, G. Myers
AU  - David, A Aaker.
TI  - Advertising Management/ 
SN  - 9788177588507
U1  - 659.1 23
PY  - 2006///
CY  - India
PB  - Pearson
KW  - Management
KW  - Advertising
N1  - Includes Index
ER  -