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  <titleInfo>
    <title>Advertising, Promotion, and other aspects of Integrated Marketing Communications</title>
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    <namePart>Andrews, J. Craig</namePart>
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    <namePart>Shimp, Terence A</namePart>
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    <publisher>Cengage</publisher>
    <dateIssued>c2018</dateIssued>
    <edition>Tenth Edition.</edition>
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    <extent>xix, 635 Pages: illustrations; 28cm.</extent>
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  <note type="statement of responsibility">J. Craig Andrews</note>
  <note>Includes </note>
  <classification authority="ddc" edition="23">658.82</classification>
  <identifier type="isbn">9781337282659</identifier>
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