a casebook approach Fearn-Banks, Kathleen creator author. text New York Routledge 2017 Fifth edition monographic eng

print

vi, 107 pages : illustrations ; 29 cm Crisis communications today -- Crisis communications theory -- Communications to prevent crises -- Communications when the crisis strikes -- Social media and crisis communications -- Textbook crises -- Culture crises: foreign and international -- Environmental crisis -- Natural disasters -- Transportation crises -- Product failure and product tampering -- Death and injury -- The crisis communications plan Kathleen Fearn-Banks Includes bibliographical references and index Crisis management Case studies Public relations Management Case studies Advertising Case studies 659.2 9781138688971 981315537955 Mountains of the Moon University 250819 20250819131120.0 447 English