TY - BOOK AU - Scott,David Meerman TI - The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly SN - 9781119854289 U1 - 658.872 23 PY - 2022/// CY - Hoboken, NJ PB - Wiley KW - Internet marketing KW - Internet in public relations N1 - Includes index ER -