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Advertising Management/ Rajeev, Batra by
Edition: Fifth Edition.
Publication details: India: Pearson; c2006
Availability: Items available for loan: Main Library (1)Call number: 659.1 BAT.

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2.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th edition.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: Main Library (1)Call number: 659.1 BAT.

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