| 000 | 00823nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 961 | ||
| 003 | OSt | ||
| 005 | 20260420085443.0 | ||
| 008 | 260420b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0133057151 | ||
| 020 | _a9780133057157 | ||
| 040 |
_aMountains of the Moon University _c Library and Information Services _dEnglish |
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| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aBatra, Rajeev. | |
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
| 250 | _a5th edition. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996. |
||
| 300 |
_axiii, 754 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xManagement |
|
| 700 | 1 |
_aMyers, John G., _d1933- |
|
| 700 | 1 | _aAaker, David A. | |
| 942 |
_2ddc _cMMU_H01 _n0 |
||
| 999 |
_c961 _d961 |
||