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Marketing for hospitality and tourism /

Kotler, Philip,

Marketing for hospitality and tourism / Philip Kotler, - Eighth edition. - 686 pages : illustrations ; 29 cm.

Includes bibliographical references and index.

ISBN: 97801292363516 1292363517

Subjects--Topical Terms:
Hospitality industry
Tourism
Marketing.

Dewey Class. No.: 338.4791

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