The new rules of marketing & PR : How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /

Scott, David Meerman,

The new rules of marketing & PR : How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott. - Seventh Edition. - xvii, 430 pages: illustrations; 24 cm.

Includes index.

9781119651543

2019053589


Internet marketing.
Internet in public relations.

658.872