The new rules of marketing & PR : (Record no. 360)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01188cam a22002898i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 360 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250616095259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191206s2020 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2019053589 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119651543 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119651611 |
| Qualifying information | (adobe pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119651604 |
| Qualifying information | (epub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Mountains of the Moon University: |
| Transcribing agency | Library and Information Services; |
| Language of cataloging | English. |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The new rules of marketing & PR : |
| Remainder of title | How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / |
| Statement of responsibility, etc. | David Meerman Scott. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons; |
| Date of production, publication, distribution, manufacture, or copyright notice | c2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 430 pages: |
| Other physical details | illustrations; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet in public relations. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Scott, David Meerman. |
| Title | The new rules of marketing & PR |
| Edition | Seventh edition. |
| Place, publisher, and date of publication | Hoboken, New Jersey : John Wiley & Sons, [2020] |
| International Standard Book Number | 9781119651611 |
| Record control number | (DLC) 2019053590 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Reserved Books Section | 10/03/2022 | 000626 | 658.872 SCO | MMU25060001 | 02/06/2025 | 001 | 02/06/2025 | Text Book | Available in hard copy |