The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /

Scott, David Meerman,

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / New rules of marketing and PR David Meerman Scott. - Eighth Edition. - Hoboken, NJ : Wiley, 2022 - Xviii, 462 pages : illustrations ; 24 cm.

Includes index.

9781119854289


Internet marketing.
Internet in public relations.

658.872