The new rules of marketing & PR : (Record no. 472)

MARC details
000 -LEADER
fixed length control field 01139nam a22002777a 4500
001 - CONTROL NUMBER
control field 472
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250822095454.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250822b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119854289
Qualifying information (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119854302
Qualifying information (adobe pdf)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119854296
Qualifying information (epub)
040 ## - CATALOGING SOURCE
Original cataloging agency Mountains of the Moon University
Transcribing agency Library and Information Services
Language of cataloging English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Scott, David Meerman,
Relator term author.
245 14 - TITLE STATEMENT
Title The new rules of marketing & PR :
Remainder of title how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
Statement of responsibility, etc. David Meerman Scott.
246 3# - VARYING FORM OF TITLE
Title proper/short title New rules of marketing and PR
250 ## - EDITION STATEMENT
Edition statement Eighth Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent Xviii, 462 pages :
Other physical details illustrations ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet in public relations.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Scott, David Meerman.
Title New rules of marketing & pr
Edition Eighth edition.
Place, publisher, and date of publication Hoboken, NJ : Wiley, [2022]
International Standard Book Number 9781119854302
Record control number (DLC) 2022003352
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Text Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Dewey Decimal Classification     Main Library Main Library Reserved Books Section 09/01/2025 000630   658.872 SCO MMU25080041 22/08/2025 001 22/08/2025 Text Book Available in Hard Copy
    Dewey Decimal Classification     Main Library Main Library Reserved Books Section 09/01/2025 000631   658.872 SCO MMU25080042 22/08/2025 002 22/08/2025 Text Book Available in Hard Copy