Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

By:

Contributor(s):

Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th editionDescription: xiii, 754 pages : illustrations ; 25 cmISBN:

Subject(s):

DDC classification:

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Barcode
Text Book	Main Library Open Shelves	659.1 BAT (Browse shelf(Opens below))	001	Available	Available in Hard Copy	MMU26040109

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.