The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.

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Publication details: Hoboken, NJ : Wiley, 2022Edition: Eighth EditionDescription: Xviii, 462 pages : illustrations ; 24 cmISBN:

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Additional physical formats: Online version:: New rules of marketing & prDDC classification:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Barcode
Text Book	Main Library Reserved Books Section	658.872 SCO (Browse shelf(Opens below))	001	Available	Available in Hard Copy	MMU25080041
Text Book	Main Library Reserved Books Section	658.872 SCO (Browse shelf(Opens below))	002	Available	Available in Hard Copy	MMU25080042

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Previous	658.812 VAY The thank you economy /	658.82 AND Advertising, Promotion, and other aspects of Integrated Marketing Communications/	658.872 SCO The new rules of marketing & PR : How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /	658.872 SCO The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /	658.872 SCO The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /	659.1 BAT Advertising Management/	659.2 DOO Reputation management : the key to successful public relations and corporate communication /	Next

Includes index.

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